Agency: VML Client: Popeyes

In March 2024, we are launching the new Popeyes campaign. This campaign embraces optimism and joy, highlighting the superiority of the product with a cheerful tone and light, catchy humor, thanks to its unconventional tagline and its now-famous jingle. In addition to the TV spot, the campaign was extended to social media. You can see a selection of the pieces we created just below.