Agency: Summer Client: JD Sports

JD Sports asked us to launch their Christmas campaign in Spain, based on a retro arcade concept, where arcade machines played a key role. The idea was simple but ambitious: to create a championship with this type of game by placing an arcade machine in JD stores. Those with the highest scores qualified for the grand final in Madrid, where we had special guests such as DJ Mariio and Ptazeta. The campaign was a huge success in terms of participation and visibility on social media.